Royal Mail to add sensory impact to direct mail

first_img Howard Lake | 9 November 2007 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving. The Royal Mail is partnering with sense branding specialists BRAND Sense to enhance direct mail by adding elements that appeal to all five senses – smell, taste, touch, sight and sound. Its new service, ‘Sensory Mail’, will help brand managers “engage customers by leveraging two or more of the senses through direct mail.”BRAND Sense is training over 300 Royal Mail sales staff to help sell the benefits of adding impact to mailings by using additional sensory elements.Simon Harrop, Chief Executive Officer at BRAND Sense, said that the new service will engage customers “through their emotions”. He added: “Direct mail is a fantastic way to personally target consumers with surpreme accuracy and efficiency. With ‘sensational mail’ consumers will not only be able to feel, but also smell and taste, the difference.”Given the emotional content of so much fundraising direct mail, it is likely that charities will be among the first to test out the new AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Royal Mail to add sensory impact to direct mail  52 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving Royal Maillast_img read more

Clamping down: Syracuse’s vaunted 2-3 zone gets set for clash with loaded Indiana offense in Sweet 16

first_imgWASHINGTON — Indiana is an offensive juggernaut. The Hoosiers are dangerous from the arc and menacing in the paint. Boasting a lineup of stellar scorers, they can be a nightmare to defend.All season long, Indiana bludgeoned its opponents with that balanced attack. With two of the top players in the nation in its lineup – Cody Zeller and Victor Oladipo – the Hoosiers present a challenge Syracuse must solve when the two play in the Sweet 16 on Thursday at 9:45 p.m. in the Verizon Center. IU will test each part of Syracuse’s zone.“We’ve been watching them play all year. They’re on TV a lot. One thing that stands out is that everyone can score on their team,” SU forward James Southerland said. “They have a lot of weapons on their team, a lot of great shooters. They have Zeller, who’s a big man who can score, and he can get to the free-throw line.”Indiana is third in the country in points per game with 79.5 and sixth in field-goal percentage at 48.6. As a team, Indiana is outscoring its opponents by an average of 17.3 points.On paper, it’s a bad combination for Syracuse — a zone defense against a great shooting team — but none of the Hoosiers’ Big Ten opponents play a defense that remotely resembles Syracuse’s lengthy zone.AdvertisementThis is placeholder textIndiana head coach Tom Crean coached in the Big East at Marquette for nine seasons before coming to IU in 2008. He said Wednesday that no matter how many times he’s had to prepare for SU coach Jim Boeheim’s defense, it never gets any easier.“I don’t think you can look at that zone and think you’re going to beat it any one way, but I don’t think you can look at the zone and think you can stand around and pass the ball around the perimeter, either,” Crean said. “That is a recipe for defeat.”Syracuse guard Brandon Triche said it’s a matter of staying active and getting out to shooters. Indiana has four of them in the starting lineup with Oladipo, Christian Watford, Jordan Hulls and Yogi Ferrell. Will Sheehey, who’s shooting 49.2 percent, adds another threat off of the bench.But if the Orange extends too far out, it gives the 7-foot Zeller room to work in the middle. He makes 57.1 percent of his attempts from the floor. When he catches the ball at the free-throw line, he’s quick and athletic enough to go left or right, or drive the lane for a hard layup. Zeller has scored at least 10 points in his last seven games.“Basically, we’re going to have to keep the ball out of his hands in the low post, and once he gets the ball to the high post, he’s going to try to go left, go right,” Syracuse forward Rakeem Christmas said, “so we’re going to have to play one-on-one with him and keep him out of the lane, basically.”The problem for the Orange is that if it pays too much attention to Zeller, he can kick out to the perimeter to a top-notch shooter. That includes Oladipo, a first-team, All-American whose 59.4 shooting percentage is second in the Big Ten.Indiana has seen zone from teams like Michigan and Wisconsin, but never for an entire game. Wednesday will be the first time the Hoosiers have to crack a zone for all 40 minutes.“We’re going to have to be prepared for that,” Oladipo said. “We’re going to have to play at a high level and we’re going to have to definitely let our defense create for our offense.”Indiana comes into the Sweet 16 with a small chip on its shoulder after it nearly fell to Temple in the Round of 32. The Hoosiers pulled out the 58-52 win in the closing minutes, but questions about their dominance have still been rampant ever since.Syracuse will try to pull off what Temple couldn’t and knock Indiana out of the tournament. It’s going to require stellar defensive play for all 40 minutes.The Hoosiers can score from seemingly any spot on the floor, but haven’t needed to against many zone defenses, especially one like the Orange’s.Said Triche: “I know they haven’t seen the Syracuse zone.” Comments Related Stories High school teammates Grant, Oladipo meet in Sweet 16 Boeheim, current Syracuse players reflect on 1987 national title loss to Indiana’It still stings to this day’: Twenty-six years after narrowly losing title game to Indiana, Syracuse has shot at redemption in NCAA Tourney Facebook Twitter Google+center_img Published on March 27, 2013 at 7:04 pm Contact Chris: [email protected] | @chris_isemanlast_img read more

Lacey Alternative Day Watering Schedule Starts June 1

first_imgSubmitted by City of LaceyLacey water customers will follow an alternate day watering schedule for their yards and outdoor landscapes beginning Saturday, June 1, 2013. Alternate day watering is mandatory for all Lacey water customers during the months of June, July, August, and September.The Lacey City Council approved the watering policy in 2006, as an effort to reduce peak water demand during the summer. Lacey’s water usage has exceeded 16 million gallons per day during summer months compared with only five million gallons per day in the winter.“Lacey water customers have been very receptive of this schedule,” stated Lacey Water Resource Manager Peter Brooks. “Overall demand has been reduced by at least 2 million gallons per day during the summer.”Water customers with addresses ending with an odd number (i.e., 1, 3, 5, 7, & 9) may water Saturday, Monday, and Wednesday. Addresses ending with an even number (i.e., 0, 2, 4, 6, & 8) may water on Sunday, Tuesday, and Thursday. Friday is a non-watering day for all Lacey water customers.Scheduled watering applies to turf (grass), annual and perennial ornamental flowerbeds, vegetable gardens, and any other landscaping plant material that is regularly maintained outside of a residence or commercial building. Lacey water customers failing to follow the alternate day watering schedule will receive a warning, which could ultimately lead to service being discontinued. Water used for other purposes such as pools, pressure washing, outdoor potted plants, hanging baskets, and plants inside greenhouses are not currently restricted by this policy.The water policy does allow limited exemptions. For example, newly seeded lawns and landscape, and publicly-owned facilities with active playfields may be watered more frequently. To obtain an exemption under the alternate day watering schedule, customers must contact Lacey Water Resources.For more information regarding the alternate day watering policy, please contact Lacey Water Resources at (360) 438-2687, or by email at [email protected] Information is also available on the city’s website at Facebook0Tweet0Pin0last_img read more