A 67% increase in net cash to £345m Our 6 ‘Best Buys Now’ Shares Image source: Getty Images. Edward Sheldon, CFA | Friday, 2nd October, 2020 | More on: BOO Adventurous investors like you won’t want to miss out on what could be a truly astonishing opportunity…You see, over the past three years, this AIM-listed company has been quietly powering ahead… rewarding its shareholders with generous share price growth thanks to a carefully orchestrated ‘buy and build’ strategy.And with a first-class management team at the helm, a proven, well-executed business model, plus market-leading positions in high-margin, niche products… our analysts believe there’s still plenty more potential growth in the pipeline.Here’s your chance to discover exactly what has got our Motley Fool UK investment team all hot-under-the-collar about this tiny £350+ million enterprise… inside a specially prepared free investment report.But here’s the really exciting part… right now, we believe many UK investors have quite simply never heard of this company before! Boohoo (LSE: BOO) shares have had a great run recently. Since mid-July, when the stock was hit by reports of poor working conditions at factories linked to the company, Boohoo’s share price has risen by more than 70%.I still see the shares as a ‘buy’ today, though. Crunching the numbers, I think Boohoo’s share price could potentially rise another 30%, to near 470p, over the next 12 to 18 months or so. Here’s my investment thesis.5G is here – and shares of this ‘sleeping giant’ could be a great way for you to potentially profit!According to one leading industry firm, the 5G boom could create a global industry worth US$12.3 TRILLION out of thin air…And if you click here we’ll show you something that could be key to unlocking 5G’s full potential…Boohoo: fashion retailer for the 21st centuryBoohoo has a number of things going for it right now. For a start, as an online retailer, it’s well positioned to benefit from the shift to e-commerce. Secondly, as a manufacturer of loungewear (joggers, leggings, etc.), it’s well placed to benefit from the work-from-home trend. Third, as a manufacturer of very affordable clothing, it’s well positioned to capture sales in the current economic environment, where job uncertainty is high.What also stands out to me about Boohoo is that it’s incredibly savvy from a marketing point of view. I’ve commented before that its brands have enormous followings on social media. But there’s more to it than this. The brands also have key partnerships with high-profile celebrities. PrettyLittleThing, for example, has a deal with TV personality Molly-Mae Hague. She has 4.8m followers on Instagram. Meanwhile, BoohooMAN has a deal with UFC star Jon Jones, who has 5.3m Instagram followers. Ultimately, I think Boohoo is a very clever company. It knows how to succeed in today’s world.Incredible growthBoohoo’s sales skills are reflected in the group’s half-year results, which were issued earlier this week. Highlights of the results included: Edward Sheldon owns shares in Boohoo Group. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors. See all posts by Edward Sheldon, CFA An increase in the revenue growth forecast to 28%-32%, from 25% Revenue growth of 45% to £816.5m Overall, these were great results. They show the company has significant momentum right now, not just in the UK, but also internationally. Boohoo share price targetAnalysts currently expect Boohoo to generate earnings per share of 7.5p this year. However, I believe it will easily beat this – H1 earnings alone were 4.53p. Realistically, I think EPS could be 8p+ this year. Assuming Boohoo can grow EPS 30% the following year, we could be looking at EPS of 10.4p for the year ending 29 February 2022.Give the stock a P/E ratio of 45 on EPS of 10.4p, and we’re looking at a share price of 468p. That’s about 30% higher than the current share price. I’ll point out that I’m not the only one who expects Boohoo’s earnings, and share price, to surge. Paul Scott at Stockopedia said earlier this week that he believes Boohoo is heading for EPS of 10p, and “probably double that within another two to three years.” He believes Boohoo shares could be worth 800-1,000p in the medium term.RisksOf course, there are risks to the investment case. One risk is the group’s supply chain. It needs to ensure that it sorts out the issues there. Another is the rising level of competition in the fast fashion space. This is something to keep an eye on.I’d buy Boohoo shares nowOverall, however, I think the investment case remains compelling. I see Boohoo shares as a ‘buy’. Profit before tax growth of 51% I would like to receive emails from you about product information and offers from The Fool and its business partners. Each of these emails will provide a link to unsubscribe from future emails. More information about how The Fool collects, stores, and handles personal data is available in its Privacy Statement. Renowned stock-picker Mark Rogers and his analyst team at The Motley Fool UK have named 6 shares that they believe UK investors should consider buying NOW.So if you’re looking for more stock ideas to try and best position your portfolio today, then it might be a good day for you. Because we’re offering a full 33% off your first year of membership to our flagship share-tipping service, backed by our ‘no quibbles’ 30-day subscription fee refund guarantee. Enter Your Email Address The high-calibre small-cap stock flying under the City’s radar Boohoo shares: my price target is 468p Adjusted diluted earnings per share (EPS) growth of 56% to 4.53p Click here to claim your copy of this special investment report — and we’ll tell you the name of this Top Small-Cap Stock… free of charge! US revenue growth of 83% Simply click below to discover how you can take advantage of this.