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WWF launch viral campaign online against over-fishing

About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Worldwide Fund for Nature (WWF) is to launch a viral e-mail element to its over-fishing campaign.Working with new media agency Moonfish, WWF’s over-fishing campaign online will include banner and button ads, and a Flash movie that will be e-mailed to around 40,000 supporters on the Panda Passport database. Recipients will be encouraged to return to the Web site regularly to keep the sea creatures alive, like an online Tamagotchi.Revolution magazine reports that the online campaign will cost £30,000. Advertisement Howard Lake | 6 March 2002 | News WWF launch viral campaign online against over-fishing  16 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis

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